Having a deep understanding of a clients brand is a great
advantage when dreaming up a campaign, this campaign
for Lancashire County Cricket Club shows just that.

Cricket has so many terms and sayings that it's impossible to know them all but this campaign for Sledging in Summer hit the spot and was rolled out across the North West on trams, buses, train stations and online to promote the Summer 2009 Twenty20 Cup.

Click here to view the ad